Case Studies
Select works showcasing
business value & user delight
Lámpago USA
Product Design
In Action
Product Strategy and Design for a different environment
Lámpago automotive wanted to bring it’s electric vehicle to the US and needed western usability design for it’s website and mobile app for their new market. The company has put the USA launch on hold pending better economic environment in the USA.
SUMMARY
ROLE –– Vision to Execution, Strategy, Talent Management, Facilitator, Research & Design, Synthesis, Evangelism IMPACT –– USER TESTING: Engagement of western users increased 63% compared to UAE design. CONVERSION: Following western e-commerce principles of automotive product design, visitors continued exploring and customizing their vehicle. CHANGE: ~90% reduction in repetitive user actions, dramatically improving efficiency for the western user who were lost on the UAE products
ROLE & IMPACT
Whole Foods
Innovation
At Scale
Strategy & Product Design For A New Data System
Facing rising competition, I led a strategic overhaul of Whole Foods Mobile app and ecosystem, modernizing how Amazon relies on data to drive the supply chain in all their operations. From making grocery lists, to ordering through the app, to Enterprise products for buyers and electronic shelf pricing - the system connects in real time.
SUMMARY
ROLE –– Strategy, Business Development, Engagement Scoping, Program Management & Execution, Creative Direction & Quality Control, Workshop facilitation & Synthesis, Ideation, UX Research & Interaction Design IMPACT –– Three mission-critical, industry-shaping products redesigned from the ground up Established a unified design system adopted across the product portfolio Cut key feature implementation time from weeks to minutes Set a new enterprise standard for usability, scalability, and innovation
ROLE & IMPACT
ABK Assist AI
Enterprise AI Implemtation
Building An AI Platform for Cross-Functional Teams
Launching an award-winning AI innovation platform / enterprise program in a 43-year-old gaming company.
SUMMARY
ROLE –– Strategy, Business Development, Engagement Scoping, Program Management & Execution, Creative Direction & Quality Control, Workshop facilitation & Synthesis, Ideation, UX Research & Interaction Design IMPACT –– Three mission-critical, industry-shaping products redesigned from the ground up Established a unified design system adopted across the product portfolio Cut key feature implementation time from weeks to minutes Set a new enterprise standard for usability, scalability, and innovation
ROLE & IMPACT
Nudj Health
Enterprise AI Implemtation
Concept To Launch - Consumer, Platform,
Enterprise Healthcare
Start-up Design Management and Strategist from Vision to Execution, UX Writing and Content Strategy, Facilitator, Research & Design, HIPPA and HITRUST compliance.
SUMMARY
ROLE –– Program Execution, Founding Designer, Strategy, UX Research, Ideation, Visual Design, Validation, Design Systems SUMMARY –– $8.9 million in revenue in 2023 ahead of other "whole-person care" products for chronic disease management. Cost Savings to Clinicians - with one partnership reporting $3,000 per patient in direct savings per year and increased mortality rate by 18%.