Case Studies
Lámpago USA
USA Web and Mobile Launch
Lámpago automotive wanted to bring it’s electric vehicle to the US and needed western usability design for it’s website and mobile app for their new market.
Blizzard - Battle.net
Optimizing eCommerce Store
Retraining gamers behavior in how they make purchases to align with a new eCommerce ecosystem flow.
Blizzard - OverWatch 2
OverWatch 2 Event Pages
Understanding Overwatch 2 and what information new and current players may want to know about the game launch.
Redesign of the Whole Foods app leading to system design of all data flow throughout digital products.
IDEO/XBox
Research and Concepts
Xbox Adaptive Controller, developed for players with disabilities so that they can game comfortably and with greater ease.
NudjHealth
Concept to Launch
Concept to Launch of Patient and Clinician product to manage cardiac health.
H&R Block
Site Design for US Launch
3-Consumer Facing Apps, 2 of which are designed to be used year-round, not just for tax season.
Blizzard - ABK Assist
Site Design for US Launch
Reimagining how platform AI works—enabling a cross-functional teams to collaborate, communicate, and succeed
Leadership Playbook
Tenants for Design Leadership
Lámpago automotive wanted to bring it’s electric vehicle to the US and needed western usability design for it’s website and mobile app for their new market.
MOBILE
Blue Apron
Sign-up Flow
Blue Apron had an issue - “Our sign up conversion rate stands at 7%, and we are missing out on valuable business.”
Umami Burger
Internal Ordering Processes
Lámpago automotive wanted to bring it’s electric vehicle to the US and needed western usability design for it’s website and mobile app for their new market.
Threads HR
Initial Launch Platform
Lámpago automotive wanted to bring it’s electric vehicle to the US and needed western usability design for it’s website and mobile app for their new market.