Hello!

With extensive experience at Blizzard Entertainment, Whole Foods/Amazon, IDEO, I’m passionate about user-centered design and helping teams create digital products that truly work. I consult with businesses, and have taught at both USC Product Innovation Graduate Program and Santa Monica College's Bachelor's program for Interactive Design, mentoring the next generation of designers.

 

I’m a design leader who loves using data, research, and design to create digital products that make life better for users and focus on businesses success. My career has been all about building and guiding talented teams, offering mentorship, and working together to craft experiences that really connect strategy, design, and technology

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• I believe design is strategy visualized.

• I believe design is a team sport.

• I believe diverse perspectives translate into stronger products and a better workplace.

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In my free time, I'm always designing, creating and fixing things, or dreaming up quirky gizmos that might just surprise people. It’s my way of bringing a touch of magic into everyday life.

 

I’m also deeply connected to User Experience Professionals Association of Los Angeles (UXPALA), a 501c6 non-profit, all-volunteer group. UXPALA's focus is on service and education to the UX and tech community of the greater Southern California area and around the world. 

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Leading UXPALA keeps me inspired and energized through shared passion for professional excellence.