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Marcella Missirian - Resume

Design Leadership

I lead with a player-coach mindset - balancing contribution and coaching to create the conditions for others to succeed. Senior Product Design Leader focused on delivering solutions to drive measurable business results through impactful servant executive leadership, with curiosity and a desire to learn and evolve.

 

I’m an educator, community leader and constant mentor. I place people above ego, clarity above control, and collaboration above command.

My design and leadership at Amazon, Whole Foods, Blizzard, IDEO and other notable companies, have put me in the company of the best and brightest in design. I’ve grown teams, grown business and lead across multiple verticals and enjoy the challenge of building as a Senior or individual contributor role. 

Lámpago Electric Automotive
Director of Product Design
04/2023 – 06/2025

  • The Lámpago is a two-seater vehicle that combines a vintage style with modern feature and
    digital systems.

  • Research, strategy design and launch of global website

  • Working with test and algo-driving products to attract USA user base

  • Utilized the experimentation-driven design process

  • Lead the global mobile app design with a global team of stakeholders

  • Exceptional communication and storytelling skills, especially with executives and global stakeholders

Blizzard EntertainmentSenior
Director Product Design and User Experience
04/2022 – 12/2022

  • Global team focusing on world-wide consumer, enterprise and platform projects - eCommerce, game client applications, corporate, web, mobile, console

  • Product lead growth (PLG) via strategic design innovation of new features including eCommerce gaming store and the implantation of generative AI - an increase of 32% overall from Q2 (avg $500M Q)

  • Spearheaded the formation of a DesignOps team that integrated analytics for P&L tracking

  • Improved visibility on project profitability, leading to a 30% increase in resource allocation efficiency within the organization

  • Executed global design strategy, using road maps, objectives and data to optimize end-to-end
    user experience

IDEO Japan / Microsoft Project
Senior Director Product Design
04/2022 – 12/2022

  • Microsoft XBox DEI accessible Proteus controller concept design. 

  • Lead gaming Adaptive Controller build and console knowledge platform

  • Manage multi-disciplinary UX and Product Design - User Research, UX Design, Product Design, Visual and Industrial Design

  • Increased positive gaming experience for female/gray set/disabled/ACA as well as tap into $3B revenue of special needs players

  • Lead this project to design for accessibility and inclusivity

Diamond Los Angeles
Director of Enterprise / Director of DesignOps (Fractional)
01/2021 – 06/2021

  • First round founding designer for HIPAA compliant enterprise health app. 

  • Built design process methodology to fit culture and need for in-house enterprise design team, evolving from a reactive to an anticipatory focused service firm

  • Led the design and execution of HITRUST and HIPAA compliant health certification on mental health-focused Medtech app

State of California Chancellor’s Office
Director UX and Strategy (Fractional)
02/2019 – 12/2020

  • Piloted strategy, research and viability study. Recommended options to create the California Virtual College (free on-line community college system).

  • Made recommendations and implemented a new agile digital workflow throughout most of the 39 teams in Cal State Chancellor’s office

  • Built Edutech markers with deployment yielding an increase of 34% automation and completion to apply to Cal Stateand community college system

  • Hired and trained 11 direct reports for the UX Product Lab

Santa Monica College
Adjunct Professor
08/2016 – 08/2018

  • Developed Intro to UX, Intro to Web Design and Intro to Mobile design courses

  • Taught both online and in the classroom

  • Volunteer rep as an adjunct to Teacher's Union

  • Mentored Student UX Club on campus

Whole Foods - Amazon
Director of Product Design and Strategy
04/2014 – 11/2016

  • Whole Foods Mobile App and Website redesign. 

  • Relaunched Whole Foods app increasing mobile traffic by 134% over the prior year (2018) accounting for 14% increase in purchases of Amazon Prime membership sales (total sales ~$3MM/mo., mobile sales ~$420K mo./12 months)

  • Relaunched Whole Foods website - measure of 52% increase in new visitors since June 2016

Marcella Creative Design 
Pinciple
01/2011 – present

  • Full service agency - consulting, fractional, strategy, product design, UX. 

  • Leadership of UX design, product design, strategy, user research, usability testing, and visual design techniques to get the best user experience

  • Strategy experience design using methods like Design Thinking and Design Sprints to be able to get to the users’ needs faster and thus creating a solid ROI

  • Industry Focus: Mobile, CX, entertainment, healthcare, hospitality, retail, civic works, and education. Web products, mobile apps, mobile products, tablet, print, physical object design, outdoor, environmental, sustainability

Education And Certificates
​

  • Cal State Fullerton - Certificate, User Centered Design

  • UC Irvine - Master of Arts, Economics (MBA)

  • UC Berkeley - Bachelor of Arts, Economics

  • American University of Beirut - Bachelor of Arts, Graphic Design​​

Community and Volunteer
​

  • UXPA of Los Angeles - President    2011 - Present

  • Slow Food Los Angeles 

  • Santa Monica Farmers Markets

  • Girls in Tech LA

© 2025 by Marcella Missirian. All Rights Reserved.

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